TITLE

Macho is a no-no for e-biz, auto execs told

AUTHOR(S)
Scales, Joyce
PUB. DATE
January 2000
SOURCE
Automotive News;1/24/2000, Vol. 74 Issue 5858, pAM4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the Internet marketing seminar sponsored by Oracle Corp. in Dearborn, Michigan, for the automobile industry. Machismo as inappropriate for online marketing of automobiles.
ACCESSION #
2768173

 

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