Analyst sees Web as loyalty instrument

Couretas, John
January 2000
Automotive News;1/24/2000, Vol. 74 Issue 5858, p26
Trade Publication
Focuses on car companies' use of the Internet as a marketing tool. Background on the partnership between Ford Motor and Yahoo! Inc.; General Motors' deal with America Online Inc.


Related Articles

  • Web again draws bigger share of cash. Stoll, John // Automotive News;4/14/2003, Vol. 77 Issue 6033, p2M 

    According to Competitive Media Reporting in New York, automakers spent $110.7 million on Internet marketing programs in 2002. The Internet spending of the industry's budgets reflects much of the trend in the industry, with automakers putting the bulk of their money on sites such as MSN.com and...

  • Ford and GM Internet deals are `wake-up call' to auto industry. Couretas, John; Robinson, Aaron // Automotive News Europe;11/08/99, Vol. 4 Issue 23, p1 

    Reports on the plans of Ford Motor Co. and General Motors (GM) Corp. in purchasing activity on the Internet in the year 2000. Company that is negotiating an agreement with Ford to build an online purchasing network; Name given to the partnership between GM and Commerce One Inc. Reason of both...

  • Big 3 to boost `95 production. Detkowski, Karen L. // Automotive News;12/12/1994, Vol. 69 Issue 5582, p2 

    Reports on the Big 3's expected manufacture of 3,419,100 vehicles in North America in the first quarter of 1995. Percentage of vehicle production of General Motors Co., Ford Motor Co. and Chrysler Corp.

  • Auto industry's dilemma: Brand building vs. price breaks. Serafin, Raymond // Automotive News;1/22/1996, Vol. 70 Issue 5642, p33 

    Reports on the auto industry's offer of rebates across product lineup to perk up a lackluster market. Ford Motor Co.'s rebates; Cheapening of brand image caused by rebates; Offer of incentives on slow-selling models; General Motors' and Ford's adoption of brand management structures to produce...

  • Makers stir CAFE debate. Stoffer, Harry // Automotive News;8/7/2000, Vol. 74 Issue 5887, p1 

    Reports that car companies Ford Motor and General Motors plan to improve fuel economy of their sport utility vehicles and pickup trucks as of August 7, 2000. Implications for the public debate over the federal corporate average fuel economy (CAFE); Organizations calling for higher CAFE standards.

  • Automakers embark on new-model changeovers. Domby, Debi // Automotive News;8/7/2000, Vol. 74 Issue 5887, p53 

    Reports on car companies' model changeover programs in the United States as of August 7, 2000. CAMI; DaimlerChrysler; Ford Motor; General Motors; Honda; Toyota; Car models affected.

  • WHO'S RESPONSIBLE?  // Industrial Safety & Hygiene News;Oct2001, Vol. 35 Issue 10, p12 

    Focuses on the public relations competition between Ford Motor Co. and General Motors in the United States. Publicity of commitments to responsible corporate behavior; Publication of the corporate citizen report of Ford; Presentation of the progress chart track of General Motors.

  • GM, Ford expanding role in Asian market. Sedgwick, David // Automotive News;2/5/1996, Vol. 70 Issue 5644, p36 

    Reports on the expansion of Ford Motor Co. and General Motors (GM) into the Asian market. Ford's launching of two components plants in Thailand; Opening of a design center in Singapore by GM's Delco Electronics Corp.; Joint venture formed by GM's Delphi Automotive Systems with Hubei Super Elec...

  • Auto News: digest.  // Automotive News;9/25/2000, Vol. 75 Issue 5895, p4 

    Reports on developments related to the automobile industry as of September 25, 2000. Appointment of Elizabeth Wade as senior vice president of investor relations for DaimlerChrysler AG; Amount to spent by Ford Motor Co. to buy the remaining publicly held percent of Hertz Corp.; Hourly work...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics