TITLE

Analyst sees Web as loyalty instrument

AUTHOR(S)
Couretas, John
PUB. DATE
January 2000
SOURCE
Automotive News;1/24/2000, Vol. 74 Issue 5858, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on car companies' use of the Internet as a marketing tool. Background on the partnership between Ford Motor and Yahoo! Inc.; General Motors' deal with America Online Inc.
ACCESSION #
2768143

 

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