TITLE

Trustworthy food brand gives more than level best

PUB. DATE
October 2007
SOURCE
Farmers Weekly;10/12/2007, Vol. 147 Issue 15, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of the Level's Best brand aimed to help farm producers market their products effectively. The Levels' Best brand encompasses a range of food and drink produced on Somerset Levels and Moors in England using environmentally friendly and high welfare systems with low food miles. The scheme aims to match suppliers with consumers, from the public to restaurants, hotels and retailers.
ACCESSION #
27673675

 

Related Articles

  • A SMELL OF ONE'S OWN. Evans, Matthew W. // WWD: Women's Wear Daily;WWD Scoop, Vol. 192 Issue 106, p93 

    The article focuses on the use of scented candles by businesses for personalized environmental fragrances. Julian Schnabel's High Bohemia interiors for Ian Schrager's Gramercy Park Hotel are complemented by a woody, smoky aroma reminiscent of a fireplace, thanks to a custom-made candle by New...

  • LEAF Marque brand. Buss, Jessica // Farmers Weekly;11/29/2002, Vol. 137 Issue 22, p45 

    Reports on the launch of the Linking Environment and Farming Scheme Marque brand. Effect of the brand on the decision of consumers; Types of farm products that may use the mark.

  • After four-year absence, Peacock Alley restaurant to strut its stuff again at the Waldorf-Astoria. Regan, Gary // Nation's Restaurant News;11/21/2005, Vol. 39 Issue 47, p40 

    Reports on the reopening of the Peacock Alley restaurant at the Waldorf-Astoria Hotel in New York City. Features of the restaurant; Classic cocktails offered in the restaurant; Creation of the restaurant's signature drink by Evelyn Hsu, senior restaurant manager and sommelier at Peacock Alley.

  • (Hotels, Jet Blue-Style). McGregor, Jena // Fast Company;May2005, Issue 94, p96 

    This article reports that two hotel companies are launching new brands to appeal to the design-and budget-minded set. In June 2005, InterContinental Hotels Group will open its second Hotel Indigo location in Chicago, Illinois. And Choice Hotels plans to introduce its own plasma television loaded...

  • Is it time for a brand new you? Lewis, Mark // Caterer & Hotelkeeper;1/12/2006, Vol. 195 Issue 4407, p4 

    The article discusses various reports published within the issue, including one on the importance of branding in the restaurant business and another on the trend of placing hospital patients in hotels.

  • Now you see it, now you don't. Boone, Rolf // Wenatchee Business Journal;May2002, Vol. 16 Issue 5, pA7 

    Reports the changes in the franchise brand of Hawthorn Inn & Suites to La Quinta Inn Suites in Washington. Impact of the brand change on the customers; Importance of quality of service; Reason of the franchisor on the changes of name.

  • Making Brands work for you. Doherty, James C. // Nation's Restaurant News;09/29/97 Supplement Brands, Vol. 31 Issue 39, p4 

    Points out the potentials of brand name products in boosting sales in restaurants. Matching of featured products with target markets; Prediction of the growth of use of brand name products in foodservice operations.

  • On target.  // Nation's Restaurant News;09/29/97 Supplement Brands, Vol. 31 Issue 39, p6 

    Presents tips for using brand name products in boosting profits in the restaurant business. Featuring of brands recognized by target customers; Branding as college foodservice operations; Reputation of product manufacturer to core customers. INSET: Target marketing: Tips from one pro..

  • Wrong turns point in right direction.  // Nation's Restaurant News;09/29/97 Supplement Brands, Vol. 31 Issue 39, p42 

    Analyzes the performance of brand name products in the food service industry in the United States. Restaurants' leveraging on trusted brand names; Brand-bundling in non-commercial venues; Role of technology in branding.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics