TITLE

Thinking like a Brand

AUTHOR(S)
Tarnowski, Joseph
PUB. DATE
November 2007
SOURCE
Progressive Grocer;11/1/2007, Vol. 86 Issue 15, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the increasing popularity of private label grocery products among American shoppers. In the country, private label is still on training wheels compared with retail involvement in some other parts of the world. But store branders over here are gaining ground. Across traditional retailing, private label development is greatest in the grocery and supercenter channels.
ACCESSION #
27673197

 

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