TITLE

Internet advertising

AUTHOR(S)
T. P.
PUB. DATE
December 2007
SOURCE
CED;Dec2007, Vol. 33 Issue 12, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses news in the field of Internet advertising in 2007. Google introduced Gadget Ads and tried to acquire the company DoubleClick. Former chief executive officer (CEO) Terry Semel resigned from Yahoo! in June. Microsoft acquired aQuantive, a digital services agency, while AOL acquired four ad-related companies: Quigo, Third Screen Media, Adtech AG and Tacoda.
ACCESSION #
27660862

 

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