TITLE

Targeted ads/'Canoe'

AUTHOR(S)
L. E.
PUB. DATE
December 2007
SOURCE
CED;Dec2007, Vol. 33 Issue 12, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the Canoe, a cross-multiple system operators (MSO) initiative to make it easier for big, national advertisers to buy cable, even though the major television markets are served by different cable operators in the U.S. The project is about interactive advertising. A request for information via CableLabs was issued by the Canoe.
ACCESSION #
27660833

 

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