TITLE

Marketing Mojo

AUTHOR(S)
Goldsmith, Andrew
PUB. DATE
November 2007
SOURCE
Proofs;Nov2007, Vol. 90 Issue 5, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article posits that female customers should be the focus of a company's marketing strategies. It stresses that women provide the best return on investment, since they control over 80% of all buying decisions in the U.S., as well as give the most referrals as compared to men. It also recommends taking these facts into consideration when formulating a marketing plan, relating the strategies of Kodak and Harley-Davidson as examples.
ACCESSION #
27634420

 

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