HOW TO…develop an effective employer brand

Walker, Paul
October 2007
People Management;10/18/2007, Vol. 13 Issue 21, p44
The article presents information on how to develop an effective employer brand. An employer brand is a set of attributes and qualities that make an organisation distinctive. The first step to developing an employer brand is to commission staff surveys or research to establish how a company is perceived as an employer. Creating and communicating an employer brand means building alliances with colleagues from other disciplines such as marketing, public relations, internal and external communications.


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