Designs on the dotted line

Carrington, Lucie
October 2007
People Management;10/18/2007, Vol. 13 Issue 21, p36
The article presents information on employer branding. David Roberts, employer brand manager at Orange, says employer branding makes human resources (HR) think in terms of why it is doing certain things and what is important to people they are trying to attract. The brand concept also gives HR a way to demonstrate its value in language that the rest of the business can understand, says Paul Walker, head of brand development at recruitment firm Barkers.


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