TITLE

If Marketers Are from Venus…Then Salespeople Must Be from Mars

AUTHOR(S)
Schneider, Jim
PUB. DATE
November 2007
SOURCE
ABA Bank Marketing;Nov2007, Vol. 39 Issue 9, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents guidelines that would enable bank marketers and salespeople to work cooperatively together. The success factors missing from most bank sales cultures are focus, accountability and process. Some of the financial industry's best sales organizations are realigning sales and marketing to achieve with regard to sales a common focus, accountability and sales process. The seven basic steps needed to better integrate sales and marketing are discussed.
ACCESSION #
27617807

 

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