Go with the FLOW

Phillips, Bob
October 2007
Progressive Grocer;10/15/2007, Vol. 86 Issue 14, p24
Trade Publication
The article offers a look at the bottled water segment of the grocery industry and the factors driving the sales of such product. Steve Seager of Nestlé Waters North America (NWNA) notes that an average U.S. consumer purchases over 27 gallons of bottled water each year. Health factors are driving growth in the category and that growth will continue for the foreseeable future.


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