Not older--better

Lempert, Phil
October 2007
Progressive Grocer;10/15/2007, Vol. 86 Issue 14, p14
Trade Publication
The article focuses on U.S. consumer spending trends on anti-aging products. While most boomers 64 percent of those born between 1946 and 1964 and matures 72 percent of those born earlier advocate aging naturally, more than half also feel it is important to remain and feel as young as possible. A study by Focalyst LLC indicates that the aging baby boomer generation could translate into $4 billion worth of sales of anti-aging products over the coming 12 months from October 2007.


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