November 2007
B to B;11/12/2007, Vol. 92 Issue 15, p34
The article presents information on the latest advertising campaigns of Adobe Systems Inc. and Microsoft Corp. The ad by Adobe Systems has the headline: "Acrobat makes sharing documents easy, fun even." The landing page launches with a short, well-produced video that depicts the ease with which Acrobat 8 can get members of a far-flung organization onto the same page. The ad from Microsoft Corp. for electronics game developer is created by the agency , McCann Worldwide. The software can help developers build applications fast.


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