TITLE

CUT TO THE CHASE

PUB. DATE
November 2007
SOURCE
B to B;11/12/2007, Vol. 92 Issue 15, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents information on the latest advertising campaigns of Adobe Systems Inc. and Microsoft Corp. The ad by Adobe Systems has the headline: "Acrobat makes sharing documents easy, fun even." The landing page launches with a short, well-produced video that depicts the ease with which Acrobat 8 can get members of a far-flung organization onto the same page. The ad from Microsoft Corp. for electronics game developer is created by the agency , McCann Worldwide. The software can help developers build applications fast.
ACCESSION #
27592565

 

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