Simmons Analysis: The Internet Effect On Books

November 2007
Book Publishing Report;Nov2007, Vol. 32 Issue 11, p11
Trade Publication
The article focuses on the survey conducted by the Simmons Market Research Bureau about the impact of Internet on the book consumption in 2007. According to the survey, 47% of adult respondents agreed the statement that Internet changed the way they get info for products, 59.3% for book buyers, and 68.1% for heavy readers. In addition, 2.5% of the public agreed that Internet changed the way they work, while 46% of heavy readers, and 13.4% of heavy book buyers, and 21.8% for general public.


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