Fantasy Book Segment's Strengths Lie in Category Convergence

November 2007
Book Publishing Report;Nov2007, Vol. 32 Issue 11, p1
Trade Publication
The article provides information on the sales output of Fantasy books in the market from 2003 through 2006. Liz Schuh, brand director of Wizard of the Coast Inc., stated that most of fantasy fans are very dedicated readers. She inferred that the expansion of downward in the age group, and several titles publication for young reader, was due to its success of the book and dedication of readers. Several charts indicating the company's performances are also provided.


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