Final Seinfeld: Priciest showcase

Brockinton, Langdon
February 1998
Adweek Midwest Edition;02/09/98, Vol. 39 Issue 6, p42
Trade Publication
Focuses on the expectations for costs of commerical slots being sold by the National Broadcasting Company for the final episode of `Seinfeld.' When the program is being aired; Quotations of some of the prices being proposed for the advertising slots; Background information on the program.


Related Articles

  • Seinfeld sends rates soaring. Owen, John // Campaign;04/03/98, Issue 14, p14 

    Presents information regarding the sale of advertising spots for the last airing of the Seinfeld television sitcom from the National Broadcasting Company (NBC). Cost of the 30-second spot; Discussion on the whether NBC are justified in its prices for advertising spots; Comments from Sean...

  • `Seinfeld' price tag jockeying heats up. Ross, Chuck // Advertising Age;2/23/1998, Vol. 69 Issue 8, p4 

    Reports that NBC's asking price for commercial time during the final episode of `Seinfeld' is not definite. Number of companies who have paid NBC's asking price of $2 million for 30-seconds; Amount of money being asked for commercial time during the season finale of `ER' set to run the same...

  • Final Seinfeld is set to surpass Super Bowl as priciest showcase. Brockinton, Langdon // Adweek Eastern Edition;2/9/1998, Vol. 39 Issue 6, p3 

    Reports on National Broadcasting Co. (NBC) Inc.'s invitation for advertisers to buy spots for the final episode of `Seinfeld' on May 14, 1998. Estimated price for a 30-second spot on the sitcom's finale; Projected rating of the program.

  • Ads adding up for `Seinfeld' finale. Katz, Richard // Variety;03/02/98, Vol. 370 Issue 3, p57 

    Deals with the agreement of four additional advertisers to pay the advertising rates for the final episode `Seinfeld,' a television program produced by National Broadcasting Co. Inc. (NBC). Amount paid by Sony and Warner Bros. for a 30-second commercial spot.

  • Actually, there is something wrong with that .  // New York;05/25/98, Vol. 31 Issue 20, p21 

    Asserts that the television sitcom `Seinfeld,' during its final episode, set the new high-water mark for public relations gimmickry. How no tie-in to the show was left unexploited; The commercials this magazine rates as the worst of the commercials aired during the finale of the show.

  • Big money for nothing. Cooper, Jim // MediaWeek;09/21/98, Vol. 8 Issue 35, p9 

    Focuses on TBS' acquisition of basic cable rerun rights to television program `Seinfeld' from distributor Columbia TriStar. Speculations about the advertising rates for the show; TBS President Bill Burke's explanation regarding the potential benefits of the acquisition.

  • 'Seinfeld' shocker: $2 million price tag. Ross, Chuck // Advertising Age;2/9/1998, Vol. 69 Issue 6, p1 

    Reports that NBC is asking $ 2 million for advertising time during the final episode of `Seinfeld' which will be aired in 1998. How this price exceeds that of Super Bowl commercial time prices; Amount NBC stands to make from the final episode; Possibility price could drop during negotiations;...

  • `Seinfeld' tries to set ad record on Web site, too. Ross, Chuck // Advertising Age;3/23/1998, Vol. 69 Issue 12, p4 

    Focuses on the finale of the `Seinfeld' television program and the cost of advertising. Warner Bros. Online handling advertising sales for an official `Seinfeld' Web site; The asking price for marketers to tie in; Unofficial Web sites; The price of `Seinfeld' television rerun rights; Marketers...

  • Pillsbury's $100 mil promo biz to 3 shops. Pollack, Judann; Cardona, Mercedes M. // Advertising Age;12/15/1997, Vol. 68 Issue 50, p1 

    Reports that the Pillsbury Co. has awarded its promotional business to three advertising agencies. Value of the promotional contracts; Mention of the Ryan Partnership, Clarion Marketing, and Dugan Valva Contessa agencies; Products involved.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics