Kellogg hands FruitaBü ad account to Leo Burnett

Charles, Gemma
October 2007
Marketing (00253650);10/31/2007, p3
Trade Publication
The article reports that Kellogg Co. has awarded the advertising business for its healthy-snacking brand FruitaBü to Leo Burnett Worldwide Inc. The company plans to spend about £2 million to promote the brand.


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