TITLE

Kellogg hands FruitaBü ad account to Leo Burnett

AUTHOR(S)
Charles, Gemma
PUB. DATE
October 2007
SOURCE
Marketing (00253650);10/31/2007, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Kellogg Co. has awarded the advertising business for its healthy-snacking brand FruitaBü to Leo Burnett Worldwide Inc. The company plans to spend about £2 million to promote the brand.
ACCESSION #
27559686

 

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