Developing a 'Brand.'

Saylor, Todd
November 2007
FoodService Director;11/15/2007, Vol. 20 Issue 11, p44
Trade Publication
The author offers information on the Flavors of Home foodservice brand developed by Cura Hospitality. He says that the Flavors of Home recipe collection was developed to meet the requests of the consumers for more home-like cooking. The senior market is their market, and some of today's foods just do not go over well with people in their 70s and 80s, either in senior living communities or acute care facilities, the author said.


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