Sophisticated Selling

Holaday, Susan
November 2007
FoodService Director;11/15/2007, Vol. 20 Issue 11, p42
Trade Publication
The author discusses the benefits offered by contractor brand name for building a loyal customer base among foodservice contractors in the U.S. Compass Group has responded to that challenge by working with talented chefs from the restaurant business to create customer-pleasing concepts such as its Zona Mexican brand, which was developed by Mark Miller, the creator of such restaurants as Coyote Café, Red Sage and Wildfire.


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