Columbia Rebrands Coffee Concept

November 2007
FoodService Director;11/15/2007, Vol. 20 Issue 11, p4
Trade Publication
The article reports that Columbia University has rebranded its Blue Java cafés to better reflect the fair trade- and organic-certified coffee it is now serving. The logo is featured on menu boards, travel mugs, cup sleeves and, of course, entrances to the two cafes. There are also two Blue Java Express carts, one runs during breakfast, one is full-time, both of which feature the logo. Blue Java is now using 100% recycled cup sleeves. These will now feature printed information to pass on the word about fair trade and organic coffee.


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