Primerica's atlanta citywide

November 2007
Financial & Insurance Meetings;Nov/Dec2007, Vol. 43 Issue 6, p23
Trade Publication
The article discusses the partnership between Primerica, a Duluth, Georgia-based insurer and Atlanta's Convention & Visitors Bureau (CVB) in preparation of the company's biannual convention held at the Georgia World Congress Center and the Georgia Dome from July 28 to August 5, 2007 with 60,000 attendees. Almost a year prior to the event, Primerica's executives met with Atlanta's CVB sales managers and discussed logistic and planning details.


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