TITLE

Primerica's atlanta citywide

PUB. DATE
November 2007
SOURCE
Financial & Insurance Meetings;Nov/Dec2007, Vol. 43 Issue 6, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the partnership between Primerica, a Duluth, Georgia-based insurer and Atlanta's Convention & Visitors Bureau (CVB) in preparation of the company's biannual convention held at the Georgia World Congress Center and the Georgia Dome from July 28 to August 5, 2007 with 60,000 attendees. Almost a year prior to the event, Primerica's executives met with Atlanta's CVB sales managers and discussed logistic and planning details.
ACCESSION #
27554601

 

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