TITLE

MARKETING THE MEETING DEPARTMENT

AUTHOR(S)
Gecker, Rachel
PUB. DATE
November 2007
SOURCE
Financial & Insurance Meetings;Nov/Dec2007, Vol. 43 Issue 6, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the strategy of Thrivent Financial's Event Planning Department which aims to improve their team's internal image by developing a microsite. It is a page on Thrivent's Web site with its own URL which includes contact information, instructions on how to work with the planning department, and an awards section that reports about the team's accomplishment.
ACCESSION #
27554595

 

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