Read, Ellen
November 2007
New Zealand Management;Nov2007, Vol. 54 Issue 10, p63
The article focuses on a major study on workplace attitudes in New Zealand which dispels the hype about the differences between generations X, Y and Baby Boomers. According to market researchers, Baby Boomers are those born post-war to the early 1960s, Generation X includes those born up until the late 1970s to early 1980s, followed by Generation Y. Keith Macky, associate professor at Auckland University Technology (AUT), says that Generation Y workers are not much different than Baby Boomers or Generation X.


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