Top 10 ads score raves, not hits post-Super Bowl

Gilbert, Jennifer
February 2000
Advertising Age;2/7/2000, Vol. 71 Issue 6, p63
Trade Publication
This article highlights a survey regarding the popularity of the commercial spots of Web sites in the television program Super Bowl XXXIV. Only E*Trade made the grade, garnering the votes of 214 respondents as their favorite advertisement. Super Bowl advertisers experienced nearly 16 percent increase in audience numbers from January 30 to 31, 2000, according to Nielsen/NetRatings. The spot of Oxygen Media had a traffic spike of only 32 percent to 196,000. The survey found that WebMD, Pets.com and E*Trade made its list of 10 most recalled commercials. Meanwhile, Kforce had the biggest increase in purchase intent from before the game to after the advertisement appeared.


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