Nortel bets $10 mil on global CNN deal

Elkin, Tobi; Goetzl, David
February 2000
Advertising Age;2/7/2000, Vol. 71 Issue 6, p61
Trade Publication
This article reports on a deal signed by networking infrastructure company Nortel Networks with broadcasting company Turner Broadcasting System in February 2000. Under the deal, Nortel will run television commercials on news channel CNN and banner advertisements on CNNfn.com. Nortel provides Internet communications equipment that enables e-business and other Internet and wireless activity. Nortel's primary targets are chief information and financial officers. On February 14, Nortel will break a phase of the campaign in business publications that will highlight the vision of celebrities on the Internet. The deal marks the first time Nortel has advertised using CNN International and its global reach.


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