TITLE

Privacy debate continues to rage

AUTHOR(S)
Gilbert, Jennifer; Teinowitz, Ira
PUB. DATE
February 2000
SOURCE
Advertising Age;2/7/2000, Vol. 71 Issue 6, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the complaints of consumer groups against Internet advertisement provider DoubleClick with regards to privacy. The Center for Democracy & Technology launched in February 2000 a site aimed at exposing DoubleClick and helping consumers opt out of personal information collection. DoubleClick has the systems to profile a user based on name, address, demographics and online/offline purchasing data. Meanwhile, DoubleClick stated that the articles that have appeared in the press conveyed the false impression that the firm links personally identifiable information without giving consumers notice and choice.
ACCESSION #
2753343

 

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