TITLE

SFM attracts Steve Farella back to media buying realm

AUTHOR(S)
Goetzl, David
PUB. DATE
February 2000
SOURCE
Advertising Age;2/7/2000, Vol. 71 Issue 6, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the career of Steve Farella, chief operating officer of media buying firm SFM Media. Farella began his career in the media department of Benton & Bowles of New York, working on the Procter & Gamble Co. account. In 1985, he moved to Ammirati & Puris as media director and joined Jordan McGrath in 1992. Farella says that getting the best financial deal for a client is less important than coming up with an animating idea for a campaign to reach a target market. Moreover, he said that the fragmentation of viewer options with the growth of cable and Internet make media planning and buying more relevant.
ACCESSION #
2753341

 

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