'Shop set to explode,' exec makes her move

Beardi, Cara
February 2000
Advertising Age;2/7/2000, Vol. 71 Issue 6, ps8
Trade Publication
This article features the career of Kyle Daley, creative services director at advertising agency Merkley Newman Harty. In May 1999, Daley left the New York office of recruitment agency Kendall Tarrant in May 1999 as managing director to join Merkley. Meanwhile, in 1998, she left her post as director of creative services at Messner Vetere Berger McNamee Schmetterer/Euro RSCG to join Kendall. She moved to Merkley when it won the Mercedes-Benz USA account in 1999. From her work experiences, she learned about advertising and about what makes good creative.


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