Publisher opens door to Hispanic women

Zbar, Jeffery D.
February 2000
Advertising Age;2/7/2000, Vol. 71 Issue 6, ps6
Trade Publication
This article focuses on the role of publisher Christy Haubegger in the success of the periodical Latina. Haubegger launched Latina in 1996. In the past year, fashion companies have signed on as major advertisers. Latina advertising pages continue to build. In March 1999, the magazine had 40-plus advertising pages and in the 2000 issue will top 70 pages. In the late 1999, she signed a deal with publishing firm Hyperion Books to publish the book Latina Beauty. In the same year, she was the youngest of five women inducted into the American Advertising Federation's Hall of Achievement for changing the way people think about the Hispanic market.


Related Articles

  • How Christy realized her dream. Hwang, Caroline // Glamour;Nov96, Vol. 94 Issue 11, p130 

    Features Christy Haubegger, founder and publisher of `Latina' magazine. Hispanic women in the United States as target market; Premiere issue.

  • Christy Haubegger. Cohen, Jason // Texas Monthly;Sep97, Vol. 25 Issue 9, p125 

    Profiles Latina publisher Christy Haubegger. Her 1996 founding of the lifestyle magazine targeted to Hispanic women; Her feeling for the lack of Hispanic media icons; Her educational background; Her efforts to connect to her readers; Her satisfaction with reaction to the magazine.

  • 60 Seconds with...Christy Haubegger.  // MediaWeek;02/28/2000, Vol. 10 Issue 9, p79 

    Interviews Christy Haubegger, president and publisher of Latina Publications. Difference in the Latina publishing market; Status of the publishing company; Plans of the publishing company.

  • RealWorld: CIRCULATION.  // Folio: The Magazine for Magazine Management;Jan2003 Supplement, Vol. 32 Issue 1, p89 

    Offers pieces of advice on the magazine circulation business. Application of a strategy for magazine advertising; Prevention of problems in subscriber recruitment; Role of publishers in the establishment of personal relationships with wholesalers.

  • Sunday magazines: Do they deserve to survive? Shields, Mitchell J. // Columbia Journalism Review;Jul/Aug86, Vol. 25 Issue 2, p35 

    Comments on the history and evolution of Sunday magazines in the U.S. Brief history of several magazines and publications; Aspects of Sunday-magazine advertising; Problems in magazine publishing; Topics and stories covered in Sunday magazines; Factors that contribute to the popularity and...

  • NEW GIG: HAUBEGGER. Wentz, Laurel // Advertising Age;2/10/2003, Vol. 74 Issue 6, p13 

    The article reports that advertising executive Christy Haubegger has joined the advertising team at the Creative Artists Agency in the United States. Haubegger has previously founded "Latina" magazine and was among the best-known personalities in the United States' Hispanic market. She joined...

  • The essence of a good launch strategy. J.G. // Folio: The Magazine for Magazine Management;10/1/96, Vol. 25 Issue 14, p29 

    Focuses on the strategy used by Christy Haubegger in finding investors for the `Latina' magazine. Venture capital firms of Palo Alto and Menlo Park, California; Success of initial publication; Organization of focus groups to discuss the magazine's look and attitude.

  • Young, gifted & `Latina'. Gremillion, Jeff // MediaWeek;6/10/96, Vol. 6 Issue 24, p34 

    Reports on the launching of the bilingual Hispanic women's magazine `Latina' by Christy Haubegger in a partnership with Essence Communications. Planned circulation; Performance of Haubegger's start-up `Urban'; Expectations for the magazine.

  • Brady's Bunch. Brady, James // Advertising Age;6/24/2002, Vol. 73 Issue 25, p70 

    The article examines several trends in the market for magazine advertising in the U.S. in 2002. Key issues discussed include the use of the "House Beautiful" Web site to test covers and overlines, predictions by "People" publisher Peter Bauer on periodical advertising sales and the increase in...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics