Agile response keeps dot-com fresh

Neff, Jack
February 2000
Advertising Age;2/7/2000, Vol. 71 Issue 6, ps6
Trade Publication
This article features Virginia Kent, president-CEO at beauty care e-commerce venture Reflect.com. Kent attained the position in December 1999. She is former president of the U.S. toy business of Hasbro and a veteran of the Pringles brand of packaged goods company Procter & Gamble. Reflect.com asks women questions to link them to customized products. The firm has as many stock-keeping units as some supermarkets. To manage the complexity, Reflect.com has hired Alex Zelikovsky to the post of chief logistics officers.


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