Skincare chief pushing P&G forward

Neff, Jack
February 2000
Advertising Age;2/7/2000, Vol. 71 Issue 6, ps4
Trade Publication
This article looks at career of Susan Arnold in packaged goods firm Procter & Gamble Co. Arnold became the first woman to reach a president-level post at the company when she became president of global skincare in July 1999. Previously, as vice president-general manager laundry care for North America, Arnold was in charge of the flagship Tide brand and the company's core U.S. laundry business. However, the skincare business, unlike the laundry category, has been losing share. One former colleague describes Arnold as a strong strategic thinker who can be very personable but also impatient to get to the point.


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