TITLE

Colgate brushes up for fight

AUTHOR(S)
Neff, Jack
PUB. DATE
February 2000
SOURCE
Advertising Age;2/7/2000, Vol. 71 Issue 6, ps2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features Suzan Harrison, vice president-general manager of U.S. oral care for Colgate-Palmolive Co. Harrison was vice president-general manager of U.S. household surface care for Colgate in the mid-to-late 1990s, launching new antibacterial, heavy-duty and floral scented products that led Palmolive and Ajax to gain about 10 share points and challenge Procter & Gamble's dominance of the $700 million liquid dish detergent category. According to Harrison, the challenge going forward is to widen the gap, and that they will continue with the strategy of relevant, meaningful new products that really have science behind them. Harrison's career has spanned both U.S. and global duties in most of the company's business areas. But her new job is her biggest, in more ways than one.
ACCESSION #
2753314

 

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