TITLE

'SI' brand goes on an expansion kick

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
February 2000
SOURCE
Advertising Age;2/7/2000, Vol. 71 Issue 6, ps2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features Cleary Simpson, group publisher of Sports Illustrated for Kids, and Sports Illustrated for Women. Simpson's first role at Time Inc. in the late 1970s was acting as a translator, helping the company bridge language and cultural difficulties in its negotiations with Japanese companies. More than two decades later, Simpson has become an expert bridge-builder credited with helping expand the franchise of Sports Illustrated in her role as group publisher of both magazines, which is going to every-other-monthly frequency. Simpson is charged with the responsibility of finding new business opportunities and extending various Sports Illustrated brands across all platforms.
ACCESSION #
2753313

 

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