'BH&G' publisher wins 'in an endearing way.'

Calvacca, Lorraine
February 2000
Advertising Age;2/7/2000, Vol. 71 Issue 6, ps2
Trade Publication
This article profiles Jeannine Shao Collins, publisher of Better Homes & Gardens (BH&G). Collins moved to BH&G as advertising director in May 1995. Three years later, she was promoted to associate publisher, and in January 1999, assumed the role of publisher. According to Christopher Little, president of Meredith Publishing Group, the meteoric rise of Collins through the ranks is testament to her dynamic leadership skills and her marketing acumen. He says she played a key role in securing Intel Corp. as a primary sponsor of Blueprint 2000: America's Home for the New Millennium, a multimedia program featuring a high technology custom house that kicked off in June 1999.


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