TITLE

Exec makes inclusion her advertising mantra

AUTHOR(S)
Daniels, Eugenia C.
PUB. DATE
February 2000
SOURCE
Advertising Age;2/7/2000, Vol. 71 Issue 6, ps2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles LaJeanna McKnight, account executive for Ebony. In climbing the corporate ladder, McKnight makes time to mentor others. In fact, she co-founded a new professional organization, New York's African-Americans in Advertising, which already has a solid following. McKnight has been an account executive at Ebony since early 1999. She contends she signed on with the title to learn first-hand why marketers are resistant to advertising in African-American media. She counts Ford Motor Co., Philip Morris Cos. and Universal Studios as her active accounts and is working to sign on new advertisers.
ACCESSION #
2753311

 

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