WSJ/FPA Studies: Financial Planners Rate High with Affluent, but Can Reach More

King, Rebecca
November 2007
Journal of Financial Planning;Nov2007, Vol. 20 Issue 11, p22
Academic Journal
The article discusses the results of two surveys demonstrating that financial planning services rate well among affluent consumers but that a majority of Americans are self-directed with regard to their finances. The surveys, one conducted by the "Wall Street Journal," and another by the Financial Planning Association and Cerulli Associates, found that among affluent consumers who use a financial planner, 85 percent would recommend their planner to a friend. Belief that a professional can do a better job than the individual was the main reason for using a financial planner.


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