TITLE

Davos ponders Net branding and sees 'com' before the storm

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
February 2000
SOURCE
Advertising Age;2/7/2000, Vol. 71 Issue 6, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the World Economic Forum held in Davos, Switzerland, in 2005. Sessions that were first to fill up and close at the event; Role played by branding during the event; Overview of a presentation by Yossi Vardi, founder of the Israeli company ICQ.
ACCESSION #
2751790

 

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