'Women's Sports & Fitness' teams marketers, champions

Fitzgerald, Kate
February 2000
Advertising Age;2/7/2000, Vol. 71 Issue 6, p30
Trade Publication
This article presents information on an event and an integrated marketing program for key sponsors created by Conde Nast Publications' Women's Sports & Fitness as of February 2000. The magazine will host an awards presentation for the champions on February 8, 2000 in New York, sponsored by American Isuzu Motors, Champion Jogbra, Clairol Herbal Essences, Johnson & Johnson's Monistat and Lucy.com. In addition to appearing in the March 2000 issue, 'Champions' sponsors will be promoted on Lucy.com and featured in store window displays at Macy's in New York City, in a partnership with the retailer's MacySport active apparel line. The awards event includes a panel discussion and autograph signing for fans of women's sports. Participants will include Gabrielle Reece and members of the U.S. Women's Soccer Team and U.S. Women's Ice Hockey Team.


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