TITLE

Women's sports titles re-emerge

AUTHOR(S)
Diaz, Ann-Christine P.
PUB. DATE
February 2000
SOURCE
Advertising Age;2/7/2000, Vol. 71 Issue 6, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the increase in the circulation of women's sports magazines in the U.S. as of February 2000. Time Inc. will officially launch Sports Illustrated for Women as an every-other-monthly magazine. The title originally was published in 1997 with two issues under the name Sports Illustrated's Women/Sport, and resurfaced in 1999 with four issues under the current moniker. Meanwhile, Conde Nast Publications' Women Sports & Fitness, which launched in 1997 as a monthly only to halve that schedule in 1998, will increase its rate base to 650,000 with the March 2000 issue and move from an every-other-monthly to a 10-times-a-year frequency. Women's Sports & Fitness' circulation hit 550,233 in the second half of 1999, up 10% compared to the same period in 1998, according to internal estimates. SI for Women will launch with a 300,000 rate base, up from its guarantee of 250,000 in 1999.
ACCESSION #
2751650

 

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