TITLE

Nestle product extends shelf life of Disney tie-ins

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
February 2000
SOURCE
Advertising Age;2/7/2000, Vol. 71 Issue 6, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on the launching of a Disney-themed candy-filled chocolate product called Wonderball by Nestle Chocolate & Confections in the U.S. market in February 2000. Wonderball is Nestle's attempt to find a product that allows the company to leverage its licensing agreement with Walt Disney Co. year-round. The Nestle USA division marketed chocolate bars and other candy available for a limited time that tie in with the theater and video releases of animated Disney movies, such as A Bug's Life and Toy Story. But Wonderball was created to leverage all the Disney properties regardless of current releases. Wonderball will be supported with an estimated $10 million media effort. Television advertising scheduled for March through September 2000 on cable and broadcast networks is geared to the product's 3- to 7-year-old target. Print ads targeted to moms will run in women's service magazines in March through May 2000 issues and again in November and December 2000. Radio advertising is scheduled for March on Radio Disney.
ACCESSION #
2751160

 

Related Articles

  • SEND US YOUR BEST WORK!  // CREATIVITY;Jul2003, Vol. 11 Issue 6, CREATIVITY p23 

    Television, print, radio, new media advertisements are invited by the journal 'Creativity' including director's advertisements that never aired. Please be sure to e-mail complete creative credits with all submissions.

  • AIM mutual funds unveil first major ad campaign. Arndorfer, James B.; Petrecca, Laura // Advertising Age;6/2/1997, Vol. 68 Issue 22, p2 

    This article focuses on the first major advertising campaign of AIM Management Group, a mutual fund company in the U.S. The $10 million to $15 million effort, from Deutsch, New York, includes network television spots that appeared over the weekend and print advertisements in major newspapers and...

  • Are Disability Images in Advertising Becoming Bold And Daring? An Analysis of Prominent Themes in US and UK Campaigns. Haller, Beth A.; Ralph, Sue // Disability Studies Quarterly;Summer2006, Vol. 26 Issue 3, p6 

    Advertisements featuring disabled people have become more noticeable in the United States (USA) and Great Britain/United Kingdom (UK) in the last decade. The focus of this article is to qualitatively analyze a selection of these advertisements since 1999 to understand how disability currently is...

  • New apple ad campaign to start Feb. 1 without Lloyd.  // Wenatchee Business Journal;Jan99, Vol. 13 Issue 1, pA5 

    Discusses a plan by the Washington Apple Commission to launch a television and radio advertising campaign on February 1, 1998. Creation of the campaign by McCann-Erickson; Focus of commercials on character named Professor Lloyd; Features of the planned advertisements.

  • AD OF THE MONTH.  // AdMedia;Jul2005, Vol. 20 Issue 6, p10 

    Provides information on several advertisements launched in New Zealand as of July 2005. Cadbury Dairy Milk Block television commercial created by Publicis Mojo Melbourne; Advertisement on the DHL sponsorship of the New Zealand Lions Series 2005 created by Republik Communications; Burger King...

  • BREAKING CAMPAIGNS.  // B&T Weekly;5/4/2007, Vol. 57 Issue 2607, p11 

    The article describes several advertising campaigns in Australia. The Sensis campaign includes television, radio, print, and outdoor. Posters created by DraftFCB promote the Nivea for Men's cooling gel moisturizer. A multimedia campaign for Challenger Financial Services was developed by Love...

  • Campaign puts spark into humdrum routine. Albanese, Lorelei // Caribbean Business;5/3/2007, Vol. 35 Issue 17, p44 

    The article reports on the launching of the new advertising campaigns of the automobile maintenance service provider Mr. Quick's in celebration of its tenth anniversary. The advertising campaigns depict car care services as easier than many of other common maintenance activities. It also calls...

  • Energizing ad efforts. Klaassen, Abbey // Advertising Age;6/25/2001, Vol. 72 Issue 26, p8 

    The article reports on television, radio and print campaigns launched by Touchstone Energy Cooperatives amid reports of harsh price hikes and potential blackouts in summer 2001. Touchstone is an alliance of more than 590 local, customer-owned energy cooperatives. The cooperative wanted to build...

  • Looking for Teen ConQwest. Wasserman, Todd // Brandweek;8/9/2004, Vol. 45 Issue 29, p14 

    Unveils the plan of mobile telecommunications service provider Qwest to launch a two-tiered advertising campaign targeting parents and teenagers in the U.S. Features of the TV, print and radio advertisements included in the campaign; Purpose of the campaign.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics