TITLE

Jockey spins new line just for Target

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
February 2000
SOURCE
Advertising Age;2/7/2000, Vol. 71 Issue 6, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the aim of Jockey International to make a bigger leap into mass retail in the U.S. market by making a Formfit lingerie line created exclusively for Target Stores in March 2000. The Formfit intimates will reach the chain in March, backed by a campaign from Grey Advertising. Print advertising will break in the March 20, 2000 issue of People and in April issues of fashion and lifestyle magazines including Cosmopolitan, Redbook, Shape and Us. The effort will also include a new Web site, in-store displays and sampling. The advertisements feature models showing off the new line of tops and briefs in cotton, microfiber and cotton/spandex blends. Each focuses on a feature of the products, such as soft fabrics or comfortable fit, and carries the tagline "Just plain smart," as well as the Target logo and Formfit Web site address.
ACCESSION #
2751158

 

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