TITLE

McCain adman takes another risk and wins

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
February 2000
SOURCE
Advertising Age;2/7/2000, Vol. 71 Issue 6, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features Greg Stevens, advertising executive for the presidential campaign of Arizona Senator John McCain. Stevens is a former newspaper reporter who went into politics at a young age. He kept edging closer and closer to political advertising and eventually produced advertisements for numerous candidates, even though he never had any formal advertising training. He was behind one of the most noteworthy negative advertisements for George Bush in 1988, featuring Michael Dukakis riding around in a tank, and has reaped reams of publicity for attack ads. Yet he wants to make politics a place that people can look up to. In January 2000, Stevens took a risk by agreeing to produce advertisements for a presidential candidate in an uphill fight against a seemingly invincible frontrunner, and it appears to be paying off dramatically, as Senator McCain upset conventional wisdom and trounced Texas Governor George W. Bush in the New Hampshire primary.
ACCESSION #
2751157

 

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