Margeotes wins effort for Grandparents' site

Snyder, Beth
February 2000
Advertising Age;2/7/2000, Vol. 71 Issue 6, p8
Trade Publication
This article presents information on an advertising campaign launched by agency Margeotes/Fertitta & Partners for the Web site IGrandparents.com, in February 2000. The site targets 45- to 70-year-old, but wants to avoid lumping the age group into the senior citizen category. Instead, iGrandparents.com focuses on helping the group celebrate and strengthen child/grandparent relationships. The agency will create a brand and traffic building campaign that will include television, radio, print, online and guerrilla marketing. According to Steve Barsh, CEO of iGrandparents, the site will spend the bulk of its budget on offline marketing and advertising. Part of the reason he chose Margeotes was because of the agency's experience with Internet companies both online and offline.


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