'Fortune' turns to Net for first spinoff

Kerwin, Ann Marie
February 2000
Advertising Age;2/7/2000, Vol. 71 Issue 6, p6
Trade Publication
This article states that Time Inc.'s Fortune is about to introduce its first spinoff title, eCompany Now, a monthly covering the Internet economy in February 2000. The new magazine, which hits newsstands on May 8, 1999, will not be alone in the increasingly crowded e-business publication space. Just last month, Cahners Business Information announced it was launching ECommerce Business; International Data Group said it would launch Darwin, aimed at business decision makers; and Ziff-Davis Publishing morphed its longstanding PC Computing into Smart Business for the New Economy. ECompany Now will be a stand-alone title, with an initial rate base--the circulation guaranteed to advertisers--of 200,000, all paid. Seventy-five percent will be subscriptions, while the rest will come from newsstand sales.


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