TITLE

Two Spokesmen pitch One Rate: Duval, Reiser

AUTHOR(S)
Snyder, Beth
PUB. DATE
February 2000
SOURCE
Advertising Age;2/7/2000, Vol. 71 Issue 6, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on AT&T Corp.'s use of actor Paul Reiser and professional golfer David Duvall in the advertising campaign for their One Rate plans. The two celebrities star in two TV commercials. The commercials, first shown during the Pebble Beach golf tournament telecast, highlight AT& T's ongoing sponsorship of the PGA. The work also may foreshadow a new direction for the 3-year-old campaign, pairing Reiser with other well known personalities. Both commercials created by Y& R Advertising show Reiser and Duvall on the golf course.
ACCESSION #
2751132

 

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