TITLE

Satellite radio dangles $100 mil account

AUTHOR(S)
Beeler, Amanda
PUB. DATE
February 2000
SOURCE
Advertising Age;2/7/2000, Vol. 71 Issue 6, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reveals that XM Satellite Radio is seeking an advertising agency for what would become a $100 million marketing campaign. The move of the company follows its signing up of 16 charter advertisers for its fledgling service. Joseph Dorton, VP-advertising sales at XM, said the satellite radio network is in the early stages of hiring an agency for the service that starts up in 2001. The move to convert consumers, via what he estimates will be a $100 million account, comes after XM convinced several major advertisers and agencies to hedge its bets on the new medium. Grey Advertising, Ogilvy & Mather, TBS Media and J. Walter Thompson USA are among those signing on for advertising packages to be divided among clients. XM Satellite Radio also inked agreements with advertisers including Allstate Corp., AT& T Corp., Discovery Networks and Looksmart.com
ACCESSION #
2751131

 

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