Fallon deal stokes agency buyout binge

Chura, Hillary; Cuneo, Alice Z.; Petrecca, Laura; Snyder, Beth
February 2000
Advertising Age;2/7/2000, Vol. 71 Issue 6, p3
Trade Publication
This article suggests that the sale of Falon McElligott to Publicis Group SA is expected to fuel the already frenzied pace of consolidation and drive up prices as the ranks of independent agencies thin. Snyder Communications is said to have narrowed bids, estimated to reach the nosebleed level of $2.5 billion, to two contenders: Havas Advertising and WPP Group. True North Communications, parent company of FCB Worldwide and Bozell Group, continues to seek international partners for FCB, and remains open to buying a second international network that could be added to Bozell. Saatchi & Saatchi and Grey Advertising staffers are whispering about a possible merger of the two Procter & Gamble Co. agencies. Talk continues to swirl that Cordiant Communications Group's Bates Worldwide will be sold. And just last week, Leo Group and MacManus Group completed their magamerger.


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