TITLE

Compaq throws $300 mil acc't in the air--again

AUTHOR(S)
Petrecca, Laura; Elkin, Tobi
PUB. DATE
February 2000
SOURCE
Advertising Age;2/7/2000, Vol. 71 Issue 6, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Compaq Computer Corp. is looking for a new advertising agency to handle its $300 million account. Jones-Lundin Associates will consult on the selection process, which is expected to last three months. Former Ogilvy & Mather chairman and current Compaq board member Ken Roman is playing an integral role in the review. Incumbent DDB Worldwide will defend the business against a handful of pre-selected global shops. Although contenders were not disclosed, industry observers speculated D'Arcy Masius Benton & Bowles, FCB Worldwide, Grey Advertising, J. Walter Thompson Co. and Young & Rubicam would be among those on the list. Interpublic Group of Cos.' advertising agencies may also have a shot at the account. Compaq's decision to place its account into review does not surprise industry observers.
ACCESSION #
2751119

 

Related Articles

  • Welcome to Central America?  // Corporate Detroit;Dec96, Vol. 14 Issue 12, p9 

    Discusses the Central America campaign of J. Walter Thompson, the legendary Detroit-based advertising agency. Why Steve Brown, vice-president, in behalf of JWT decided to refer Midwest customers as Central America.

  • NEW-BUSINESS RANKINGS 20 July 2012.  // Campaign;7/20/2012, Issue 29, p48 

    The article presents a list of new business ranking of advertising agencies as of July 20, 2012 including VCCP, Publicis and JWT.

  • JWT shuts down Detroit interactive marketing unit. Halliday, Jean; Petrecca, Laura // Advertising Age;1/27/1997, Vol. 68 Issue 4, p34 

    Reports that J. Walter Thompson USA has shut down its Detroit online marketing division, JWT Detroit, and laid off four of the unit's seven staffers. Comments from Peter Schweitzer, president of JWT Detroit; Employees affected by the closing including Roland Sharette; Sharette's book on...

  • Psst, buddy! Discount media! Miles, Laureen // MediaWeek;7/26/93, Vol. 3 Issue 30, p13 

    Focuses on J. Walter Thompson's (JWT) attempt to woo non-competing clients to its spot department by way of elaborate mailers. Assertion that JWT can save clients at least 15 percent on spot buys; Guarantees; Mailings as a legitimate attempt to graner media-only business; Advertising agencies'...

  • JWT creates in-house planning consultancy. Hall, Emma // Campaign;05/21/99, Issue 20, p2 

    Reveals that advertising agency J. Walter Thompson has restructured its planning function. Manager responsible for the restructuring; Personnel changes in the agency; Traditional account planning department of the company.

  • New-media operation breaks away from JWT. Bonello, Deborah // Campaign;10/20/2000, Issue 42, p13 

    Reports that J. Walter Thompson Co.'s new media division is breaking away from the main advertising agency and setting up as a standalone digital consultancy in Great Britain. Rason behind the decision of J. Walter's new media division to break away from the main agency; Overview on projects...

  • Energy Boost. McMains, Andrew // Adweek Southeast Edition;01/28/2002, Vol. 23 Issue 5, p20 

    Features J. Walter Thompson, 'Adweek' periodical's Eastern Agency of the Year 2001. Accounts won and lost; Attributions to its success; Statements from the company's executives.

  • JWT Works Past Relationships. McMains, Andrew; Irwin, Tanya // Adweek Western Edition;1/28/2002, Vol. 52 Issue 5, p35 

    Reports the creative work of J. Walter Thompson for Domino's Pizza in New York. Approval of scripts for television advertising; Brand-building capabilities of the agency; Role of client relationships in the decision to move the business.

  • Top 100 branded shops in all disciplines.  // Advertising Age;4/24/2000, Vol. 71 Issue 18, ps54 

    The article lists the top 100 branded advertising shops in all disciplines with United States gross income and billings for 1998 and 1999. Included in the list of top 100 branded shops are Grey Advertising, J. Walter Thompson Co., McCann-Erickson Worldwide, FCB Worldwide and Leo Burnett USA.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics