Compaq throws $300 mil acc't in the air--again

Petrecca, Laura; Elkin, Tobi
February 2000
Advertising Age;2/7/2000, Vol. 71 Issue 6, p2
Trade Publication
This article reports that Compaq Computer Corp. is looking for a new advertising agency to handle its $300 million account. Jones-Lundin Associates will consult on the selection process, which is expected to last three months. Former Ogilvy & Mather chairman and current Compaq board member Ken Roman is playing an integral role in the review. Incumbent DDB Worldwide will defend the business against a handful of pre-selected global shops. Although contenders were not disclosed, industry observers speculated D'Arcy Masius Benton & Bowles, FCB Worldwide, Grey Advertising, J. Walter Thompson Co. and Young & Rubicam would be among those on the list. Interpublic Group of Cos.' advertising agencies may also have a shot at the account. Compaq's decision to place its account into review does not surprise industry observers.


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