General Motors ad audit follows executive's exit

Halliday, Jean
February 2000
Advertising Age;2/7/2000, Vol. 71 Issue 6, p1
Trade Publication
This article focuses on the internal audit of General Motors Corp.'s (GM) advertising department sparked by the departure of marketing executive Dean Rotondo. Rotondo said he left after GM discovered that he had been convicted of a felony. He also said his departure was one trigger in the audit of the department, which oversees an annual advertising budget of $3 billion. Philip Guarascio, VP-corporate advertising and marketing, is not suspected of any wrongdoing. But Mr. Guarascio could be under pressure because he did not know about Mr. Rotondo's past and in fact promoted the executive twice in little more than a year. GM is said to have started the audit last fall; it is ongoing, according to company insider.


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