TITLE

The Race Is On

AUTHOR(S)
Griffin, Cara
PUB. DATE
November 2007
SOURCE
SGB;Nov2007, Vol. 40 Issue 11, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the effect of the 2008 Olympic Games in Beijing, China, on the competition between brands Adidas Corp. and Nike Inc. to become China's sporting goods industry's leading retailer. Nike was the market share leader in China in 2007. The company plans to reach one-billion dollars in sales in 2008. Adidas officials are hoping that the Beijing games will launch the company to become the leading brand in China through sponsorships, retail expansion, and marketing campaigns.
ACCESSION #
27473490

 

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